Challenge
To innovate and expand Showtime's digital footprint through the creation and enhancement of various digital products, ensuring seamless brand integration and a superior user experience across platforms.
Developing Showtime Anytime, the network's first OTT video streaming service, to compete in the rapidly growing streaming market.
Redesigning the Showtime website to better reflect the brand's identity and to improve user engagement and content discoverability.
Creating a second-screen app, to enhance the viewer's experience by providing synchronized content during live broadcasts and on-demand viewing.
Solution
Showtime Anytime: OTT Video Streaming Solution
Led the initial design efforts and rollout of Showtime Anytime, focusing on a user-friendly interface, robust content library access, and seamless streaming capabilities.
Implemented a marketing strategy to introduce Showtime Anytime to existing subscribers and attract new users, emphasizing its value-add as a digital extension of the Showtime subscription.
Showtime Website Redesign
Collaborated with Showtime to redefine the design and brand integration of Sho.com, ensuring the website effectively showcased Showtime's vast content library and facilitated easy navigation.
Integrated advanced features such as AI-driven content recommendations, enhanced search functionality, and a responsive design to improve user engagement across devices.
Sho Sync: Second Screen App Development
Content design for Sho Sync, focusing on creating a rich second-screen experience that offered real-time, synchronized content related to live broadcasts and on-demand shows.
Engaged users with interactive features such as trivia, polls, and behind-the-scenes insights to increase viewer engagement and loyalty to the Showtime brand.
