Challenge
Effectively capturing and conveying the intense preparation, dedication, and unique experiences of student athletes at military academies, balancing the excitement of the sports rivalry with the solemn responsibility of future military service.
Designing a campaign and graphics that encapsulate the spirit of the documentary, appealing to both sports enthusiasts and supporters of the military, and accurately representing the dual nature of the students' commitments.
Managing the logistics and sensitivities involved in filming within military environments, ensuring that the portrayal is respectful, accurate, and engaging for a wide audience.
Solution
Employed a documentary approach that emphasized storytelling through the personal experiences of the cadets and midshipmen, highlighting their individual journeys, challenges, and the significance of the Army-Navy football game in their lives.
Developed a comprehensive campaign that highlighted the documentary's themes of dedication, rivalry, and service, employing graphics that reflected the military aspect without overshadowing the human stories.
Utilized a combination of traditional and digital media platforms to reach a diverse audience, leveraging the emotional and visual elements of the documentary to generate interest and anticipation.
Won an Emmy for best sports documentary and best sports documentary campaign.
