Challenge
Creating a distinctive brand identity for NBC Sky World News that diverges from the traditional, American-centric branding of NBC News and aligns with a modern, European aesthetic as desired by the primary stakeholders.
Competing against established international news outlets like CNN International and BBC News, which boast vast global reach and audience.
Addressing the diverse tastes and expectations of a global audience while maintaining the essence of the new brand.
Integrating the brand identities of two major broadcasters (NBC and Sky News) into a cohesive new entity.
Solution
Developed a comprehensive brand system that eschewed the conventional 3D imagery typical of NBC News in favor of a modern, European aesthetic.
Implemented multiple design tactics across various programming to ensure versatility and broad appeal of the brand identity.
Positioned NBC Sky World News as a challenger in the international news market with a fresh perspective and extensive global coverage.
